O stands for Odette and an Ode to feminine sensuality and strength. O also represents a shared universe between the world of Odette and Les Tricots d'O. The common thread running through both brands is the love of colour. Not because fashion trends dictate it, but rather to send a positive message to the world. In Odette's universe, colours represent positive emotions as beacons of light in dark times. Odette is the alter ego and middle name of Nathalie, the woman behind the brand. During an illness, she started knitting to add colour to difficult days. Today she has still not recovered physically, but mentally she is stronger than ever before. She's alive and buzzing with ideas, enjoying every little victory over her destiny.

O, as in empOwerment, transcends individual history. Because Les Tricots d'O is the work of many hands. All these knitters enrich Odette's eclectic personality and aim for a common goal, because they are united by the love of this ancient craft. As they knit, they tell the same story and yet each creation is unique.