Dr. Denim is a jeansmaker from Sweden who made it into a personal quest to be the global cure for half-baked denim. Since 2004, we've supplied great jeans that everyone can afford by being ingenious in an over-priced and somewhat boring denim industry.
The two founding brothers of Dr. Denim, Alexander and Johannes, share an MA degree in economics & management at Oxford University, as well as an extreme attention to detail and their never ending obsession with denim.
The passion for denim was naturally inherited from their father Morten who's been a key player in the European denim industry since the late '70s. He brought stonewashed denim to Europe, as well as the Japanese brand Edwin Jeans, and then introduced the Scandinavians to G-Star Raw. All while operating his own garment and production agency.